/  Keith Sproule

Keith Sproule

Keith Sproule currently serves as the Executive Director of Abercrombie & Kent Philanthropy (AKP), with the mission to “help nature thrive and cultures to flourish”. Keith manages a portfolio of 46 AKP investments in 24 countries.

Keith was the Tourism Business Advisor for the World Wildlife Fund in Namibia, where he supported initiatives to develop both private sector and community tourism capacity across some of the most isolated regions of Sub-Saharan Africa.

He has more than 25 years of experience in the public and private sectors focused on tourism planning and development and has worked in Asia, Africa, Central Europe, the Middle East and the Americas. As an analyst and tourism development specialist, he has focused in particular on the economics of cultural heritage and nature-based tourism, most often in association with rural communities.

His professional background includes serving as an advisor to governments on three continents and operations consulting with hotel and tourism companies globally.

Keith has a Bachelor of Science degree from the College of Agriculture at the University of Vermont, and has completed a masters’ degree in international economics at Johns Hopkins University School for Advanced International Studies. He was a Fulbright Scholar in Belize, studying tourist expenditure patterns at protected areas and archaeological sites.