Born into a family rooted in the tours and activities industry, Achi grew up surrounded by the diversity of Thai culture, while also seeing firsthand the effects of unsustainable travel.
She co-founded HiveSters – a social enterprise that provides real Thai experiences with knowledgeable and skilled masters in local communities – with a mission to preserve the disappearing Thai culture and increase income to locals in their communities.
Prior to HiveSters, Achi worked in marketing and brand management at Unilever. She graduated with a Bachelor of Business Administration (International Program), Marketing from Thammasat University with second-class honours and an MBA in Luxury Brand Management from ESSEC Business School in France.
Achi was selected as Asia-Pacific Leader for the Obama Foundation, the Gen.T list 2020: leaders of tomorrow who are shaping Asia’s future by Tatler magazine and as one of the Tourism Leaders of Asia by the Asia New Zealand Foundation in 2019. Her story has been featured on NHK World Documentary, Marie Claire, and Bangkok Post.