Agenda

Day 1 - Tuesday 4 June

Cannes in Cairns Morning Keynote Sessions

8:00 AM – 8:45 AM

Partner Showcase and Networking


Registration, tea and coffee

8:45 AM – 8:55 AM

Welcome to Country

8:55 AM – 9:00 AM

MC Welcome

Chris Taylor

Australian Comedy Writer, Performer And Broadcaster & Travel DAZE Exec MC

9:00 AM – 9:45 AM

Body Image. The Scourge of The Next Generation. Whose Responsibility Is It?
Brands, marketers and platforms alike must prioritise, strengthen and lead the way when it comes to inclusion within their content, while at the same time reflecting the audiences they serve. So, why is it still not a priority? And whose responsibility is it? Join Sunita Gloster AM in discussion with body image pioneer and 2023 Australian of the Year Taryn Brumfitt, alongside Pinterest Managing Director Melinda Petrunoff, as they shine a light on the responsibility the industry has in championing and embracing inclusion.

Melinda Petrunoff

Country Manager for Australia and New Zealand, Pinterest

Sunita Gloster AM

Taryn Brumfitt

Bestselling Author, Award-Winning Filmmaker, Australian of the Year in 2023

9:45 AM – 10:30 AM

Handing Over Creative Control: Inside Alone Australia
Hear from the extraordinary Gina Chick, 2023’s Alone Australia winner, along with representatives from SBS and ITV about what went into making the show in one of Australia’s most unforgiving natural environments and the lessons for brands in being willing to relinquish an element of creative control.

Beth Hart

Chief Content Officer, ITV Studios

Gina Chick

Adventurer, Writer and Rewilding Facilitator

Joseph Maxwell

Head of Unscripted, SBS

Sofia Geraghty

Deputy Editor Travel Weekly

10:30 AM – 11:00 AM

Global CMO Keynote: The Temptations of the Modern Marketer
It’s never been tougher for marketers to develop great creative work that drives the brand and the business. However, the constant and evolving factors pushing and shoving marketers in all sorts of directions make it harder to resist temptations. But how do you juggle the lure of the new with the good old fundamentals? In this entertaining presentation, marketing legend Fernando Machado will share how marketing folks can avoid confusion and stay focused on the core things that may not seem that sexy, but can create a real difference.

Fernando Machado

Global Marketing Advisor, Ex-Burger King, NotCo & Activision Blizzard Global CMO, & Operating Partner Garnett Station Partners

11:05 AM – 11:35 AM

Aussie NBA Legend Talks Triumphs, Turbulence & Resilience
Iconic Australian basketball champion Luc Longley AM will take to the stage in a candid fireside chat with award-winning journalist, author and sports writer Samantha Lane. The former Chicago Bulls pro will discuss what it takes to be a trailblazer, and what role gut instinct, self belief and mentors have within this. Longley, who is now an Australian professional basketball coach, will also talk about searching for strength in times of adversity, and how you adapt to challenges that can’t be overcome.

Luc Longley AM

Ex-National Basketball Association (NBA) star and Australian professional basketball coach

Sam Lane

Award-winning Broadcast Journalist

11:35 AM – 12:05 PM

Keynote

Lisa Wilkinson

Multi-Award Winning Journalist and TV Host

12:08 pm – 12:10 pm

Closing Remarks

Chris Taylor

Australian Comedy Writer, Performer And Broadcaster & Travel DAZE Exec MC

12:10 PM – 1:00 PM

Light Lunch served

1:05 PM – 1:10 PM

MC Welcome

1:10 PM – 1:25PM

Sales and Marketing – The Ultimate “Frenemies” Alicia Triggs and Justine Lally, two officiandos come head to head to discuss the unique and infamous relationship between sales and marketing. The duo will touch on how they utilise one another for good not evil!

Justine Lally

Executive General Manager Marketing, Journey Beyond

Alicia Triggs

Executive General Manager Sales and Partnerships, Journey Beyond

1:25 PM – 1:45PM

Tectonic plates: navigating political and environmental change

Dennis Bunnik

Joint CEO, Bunnk Tours

Louise Laing

General Manager Marketing, Intrepid

Hoda Alzubaidi

General Manager & publisher Travel Weekly, Content creator and TV food and travel personality

1:50 PM – 2:05PM

Get those creative juices flowing- the most valuable 2024 social hacks
Jules Lund, founder of TRIBE and former Channel 9 Getaway host will venture deep into the heart of social media to share the hidden gems that will propel you past your competitors.

Jules Lund

Founder, TRIBE and Former Host, Getaway

2:10 PM – 2:25PM

Competition doesn’t scare you. It makes you better
Christina Werkstetter, senior vice president aviation partnerships at Sydney airport and Australian Airports Association’s CEO, James Goodwin speak with Travel Weekly fearless editor Grant Jones on how competition forces brands to stay ahead of the curve and stops complacency.

James Goodwin CEO

Australian Airports Association

Christina Werkstetter

Senior Vice President of Aviation Partnerships, Sydney Airport

Grant Jones

Editor, Travel Weekly

2:30 PM – 2:45PM

What is Community Tourism and why does it matter?

Debra Fox, managing director and executive vice president trade sales APAC, Abercrombie & Kent and Crystal will share why community tourism is so important, the economic benefits for communites and the enriching ways this type of travel can change lives.

Debra Fox Executive Vice President Trade Sales APAC, Abercrombie & Kent and Crystal

3:05 PM – 3:20PM

Don’t leave company culture to chance
Flight Centre’s global head of marketing, Clinton Hearne, leads a panel of industry experts to explore the direct link between high performance and a great company culture.

Clinton Hearne

Global Head of Marketing , Flight Centre

Hoda Alzubaidi

General Manager & publisher Travel Weekly, Content creator and TV food and travel personality

3:25 PM – 3:40PM

No Risk No Reward

Susan Coghill, the marketing powerhouse and CMO of Tourism Australia, talks with Travel Weekly’s editor at large Nancy Hromin about calculated risks in marketing and how travel brands can deliver exceptional results by occasionally rolling the dice.

Susan Coghill

CMO, Tourism Australia

Nancy Hromin

Editor At Large, Travel Weekly

3:45 PM – 4:05PM

Who are the real greenwashing culprits in the corporate world?
John Pabon, renowned author and sustainability expert, delves into why sustainability and travel don’t have to be at odds and who the real perpetrators are. Our guess – it’s not travel!

John Pabon

Sustainability Author and Consultant

Networking

4:45 PM – 5:40 PM

GumGum Happy Hour at Hemingway’s
Sponsored by

5:40 PM – 6:00 PM

Shuttle bus travel to Welcome Party (15-minute trip)

6:00 PM – 10:00 PM

Welcome Party
Sponsored by

Day 2 - Wednesday 5 June

9:20 AM

Doors open

9:35 AM – 9:55 AM

How to protect 60,000 years of culture
Ben Hall – CEO of AAT Kings Group, Rachael Hodges, general manager, Voyages Indigenous Tourism and John O’Sullivan – CEO of Experience Co. chat to Travel Weekly Editor Grant Jones on profound and meaningful ways to experience and protect our First Nations people, their culture, storytelling, and history through responsible tourism.

Ben Hall

CEO of AAT Kings

John O’Sullivan

CEO of Experience Co.

Grant Jones

Editor, Travel Weekly

Rachael Hodges General Manager, Voyages Indigenous Tourism

10:00 AM – 10:15 AM

Beyond the Hype: How AI Can Elevate Your Travel Business
Darren Karshagen from Expedia Group will explore the trends and insights that are molding the travel industry and encourage companies to explore, experiment and remain curious about various AI technologies as they can be used as tools to elevate your business rather than something to fear.

Darren Karshagen

Senior Director for Lodging, Expedia Group

10:20 AM – 10:35 AM

Billion-dollar scaleability
Dynamo business CEO and co-founder of Luxury Escapes, Adam Schwab, enlightens us mere mortals on how scaleability can increase your profitability. He will also share some of the secrets of rapid business growth.

Adam Schwab

Co-founder and CEO of Luxury Escapes

10:40 AM – 10:55 AM

Morning Tea Break

11:00 AM – 11:15 AM

Ethics and brand health
We have seen some of Australia’s most iconic travel brands lose their credibiity in the last few years. Executive creative director of Campaign Edge and Gruen star, Dee Madigan, will talk all things brand health and strategy to maintain a positive brand position, even in dark times.

Dee Madigan

Founder + Executive Creative Director, Campaign Edge

11:20 AM – 11:35 AM

Are we neglecting key markets in the travel industry? Senior Vice President of Small Luxury Hotels of the World, Mark Wong talks about the power of small to achieve big impacts. He will share his experience working with small independently spirited hotels and how collaboratively they are making a difference in key markets that focus on sustainability and inclusivity.

Mark Wong

Senior Vice President APAC, Small Luxury Hotels of the World

11:40 AM – 11:55 AM

How TikTok is shaping the future of travel
The way consumers absorb, engage, and think about travel has changed drastically over the past five to ten years. David Coffey from TikTok explores how travel related content has evolved, the consumer travel journey on TikTok, and how global and local brands can utilise this new wave of content to stay ahead of the curve.

David Coffey

Industry Lead Retail & e-Com and Financial Services Travel & Government, TikTok

12:00 PM – 12:20PM

Why brands in the experience economy are booming
Times are tough – financially, socially and politically. Why then are some brands doing so well? If money is so tight, why are people seemingly willing to pay anything to experience something? Here’s one opinion. Adam Ferrier, consumer psychologist, founder of Thinkerbell.

Adam Ferrier

Founder Thinkerbell

12:20 PM – 13:20PM

Networking